Can and Label Design | Wier & Bein Marketing

In today’s oversaturated market, it can be difficult to be different – especially in the alcohol industry. Think about the process of creating your next label design or even naming your latest product. It can be a PAIN to find a name and a design that has never been used or doesn’t slightly resemble someone else’s brand. And, what happens if it’s a little too similar? Dare we even say the “L” word… “Lawsuit?”

Unique Can and Label Design

We’re here to tell you that there is hope for you yet! Our graphic designers take a tailored approach to the can and label design process to create intriguing, eye-catching and most of all, unique designs for our clients.

We Do Our Research

This is probably the MOST important step in the can and label design process. Not only will we do our research about your brand, but we’ll also look at your competitors as well. By getting to know your competitor’s brand and products, we will get to see where yours fit into the mix. When doing research, we will look at:

Their brand name
Their current products
Their brand personality
Their positioning in the market

Now, this doesn’t mean that we copy everything that your competitors are currently doing, or on the other end of the spectrum, do the complete opposite of what they’re doing. This research is meant to help us determine where you fit into the marketing mix.

We Put Your Brand First

We take your entire brand story into consideration when creating your next can or label design. This helps us tie the design seamlessly into every aspect of your brand.

Here are the deets we’ll want to know during the discovery phase:

Does your brand story focus on a person? A founder? How does that person impact your brand?
Where are you located? Does your location enhance your brand?
What is the “vibe” of your brand? Are you witty, but not corny? Serious, but not dull? Sophisticated, but not unobtainable?
How are your products made? If you do something different than your competitors during the production process – we can highlight it!
Do you use any special products or practice sustainable production habits?
What’s the overall feel of your past designs? Gothic? Urban? Minimalist? Traditional? Monochromatic?

Having this information to refer back to during the design process for a new product will ensure that your new product design POPS, but also resonates with the rest of your brand identity.

It’s What’s On The Inside That Counts

Mama always told us it’s what’s on the inside that counts, and we’ve taken that to heart. We can’t forget about what’s going IN the can or bottle. The type of product makes a big difference in the type of design approach we take. Whether it’s a luscious cabernet, a hoppy IPA or a smooth bourbon, we take a tailored approach to ensure the packaging lives up to the deliciousness beyond it.

We Take Risks When It Counts

At Wier & Bein, we’re not afraid to take risks. However, when we “go big” on our can and label designs, we always have a strategy to back it up. We’ll pull inspiration from your brand story to set you apart from the competition and we’ll always keep your brand at the center of our designs.

Being unique in this industry is hard, but it’s not impossible. Are you ready to stand out? Our graphic designers can help your brand do just that.